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RE/MAX real estate agents to carry Passbook business cards on their iPhones

Jon Fingas
Reporter
Updated ·4 min read
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We've seen some creative use cases for Passbook in iOS 6. Modernizing the dreaded business card exchange is still fresh, though, and that's where the real estate agents at RE/MAX come into play. Using a platform from Vizibility, the realtor is reportedly the first company rolling out a large-scale, Passbook-based method that lets 4,500 of its staff share their basic details, contact files and social networks from their iPhones. Profiles won't just be inert listings, either. Geofencing can limit the lock screen shortcut to an open house or the office, while cards can include company directories and update contacts over time. NFC transfers and QR codes are available for those who can rely on short-range wireless or still have to dish out traditional paper stock. Vizibility's Passbook approach won't guarantee a sale for a cramped house -- but it might keep a good bargain from being lost in the business card shuffle.

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RE/MAX Regional Services Taps Apple's Passbook for Business Cards

Vizibility Slides Out Passbook, vCard Following and Mobile Business Card Directories

NEW YORK, December 4, 2012 – Vizibility announced today that RE/MAX Regional Services, one of the largest RE/MAX franchisors in the United States, is offering digital business cards to its 4,500 real estate brokers and agents across Georgia, Tennessee, Kentucky, Southern Ohio and Southeastern Michigan. Vizibility's popular Mobile Business Card is a personalized mobile microsite which is used to package and share a professional's contact information and web presence. Agents can easily share their new Mobile Business Cards using Passbook on their iPhones as well as with QR codes printed on business cards, listings and other sales materials. Agents can also share their Mobile Business Cards wirelessly with Near Field Communication (NFC) using Vizibility's plastic Mobile Wallet Card.

"In today's competitive real estate climate, we have to push the envelope of technology to give our agents a competitive edge. We also must provide home buyers with the best tools to make what may be the most important decision of their lives," said Dane Ellison, CEO of RE/MAX Regional Services. "Technologies like Vizibility's Mobile Business Card can help our agents get more opportunities to share their listings, provide mobile virtual tours and engage effortlessly with prospective home buyers. By making it a little easier to close sales, we're making it a lot easier for our RE/MAX agents to be more successful."

Vizibility is the first company to use Passbook for sharing Mobile Business Cards and RE/MAX Regional Services is the first to implement it on a large scale. Passbook, recently introduced with Apple's iOS6, allows users to keep boarding passes, movie tickets, coupons, loyalty cards and more in one place. Major companies are supporting Passbook including Target, Starbucks, United Airlines, American Airlines, Google and Ticketmaster.

Vizibility is also introducing three game-changing Mobile Business Card features:

· CardSense™ enables Passbook users to select locations where their Mobile Business Card Pass can be instantly accessed from their iPhone lock screen with a finger swipe. This capability makes it a snap to share contact information at the office, tradeshows, networking events, open houses, or anywhere else frequent, fast access to a Mobile Business Card is needed. Locations are set right on the back of the Pass.

· CardFollow™ enables people to receive updates when the vCard they previously downloaded from a Mobile Business Card changes. This patent-pending feature makes it possible for the first time to stay in sync with specific people without having to sync every personal contact with cumbersome, third-party systems. Vizibility users can easily see and manage their vCard followers.

· The Mobile Directory displays a searchable directory of mobile business cards for everyone in an organization. This feature makes it possible to link a company's business cards together to facilitate discovery and reinforce the depth of an organization's expertise. Vizibility corporate administrators can easily control who appears in their organization's Mobile Directory.

"Smartphones have fundamentally changed the way we buy products and select service providers. Google recently reported that 96% of U.S. smartphone owners have researched a service or product on their mobile devices," said Greg Harris, Product Manager at Vizibility (find Greg in Google at http://viz.me/greg). "The Mobile Business Card is like a personal storefront for professionals. We're excited to be helping enterprises and their people drive revenue using the latest mobile marketing technologies such as Passbook, QR codes and NFC."